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                    CRM and the Customer Experience (CX)

                    Win in the experience economy by differentiating and growing your business and delivering exceptional customer experiences.

                    SAP Webinar featuring Forrester: The right digital experience platform for your business
                    SAP Customer Experience LIVE EMEA

                    London – Dubai – Munich

                    Get expert insights on meeting customer expectations in an evolving world
                    Images of a database, chat boxes, cart, money, and service representative representing SAP C/4HANA

                    Improve your customer experience management with SAP C/4HANA

                    Build a connected customer journey based on empathy and trust with SAP C/4HANA, a suite of five industry-leading cloud solution portfolios, and SAP C/4HANA Foundation to help your business innovate, integrate, and be agile.

                    Learn more about SAP C/4HANA
                    [The SAP Customer Data Cloud] was the ‘silver bullet’ that resolved this issue and allowed us to build out our own mini-network, creating, in effect, a multisite environment of shops and Web sites with a single login and preference center.
                    Kristin Morrison, Head of Digital, DC Thomson Media
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                    SAP Customer Data Cloud

                    Turn anonymous visitors into loyal customers.

                    Create seamless customer experiences and onboarding

                    Provide the data privacy and trust customers demand

                    Eliminate data silos for better contextual marketing

                    Offer customers transparency and control, while addressing GDPR compliance

                    Learn more about Customer Data Cloud
                    Image of chat boxes representing SAP Marketing Cloud

                    SAP Marketing Cloud

                    Treat marketing as a trusted source of business.

                    Personalize customer experiences across your business

                    Build customer trust to develop ongoing relationships

                    Optimize marketing to drive revenue

                    Drive demand and growth for B2B marketers

                    Learn more about Marketing Cloud
                    Becoming consumer-centric really means you should start connecting with your consumer and not think for them.
                    Damian Bott, Global Online Manager, Swinkels Family Brewers

                    SAP Commerce really supported us to provide an integrated and cohesive customer experience no matter how or where a customer reaches out – whether online, via mobile, or in stores.

                    Marc Worrall, General Manager Digital Services, Operations & Quality Digital – Distribution, TUI
                    Image of a shopping cart representing SAP Commerce Cloud

                    SAP Commerce Cloud

                    Provide a superior and personalized omnichannel commerce experience.

                    Benefit from using a single commerce solution

                    Support all go-to-market models

                    Leverage industry-specific capabilities

                    Realize a fast ROI with prebuilt integrations

                    Exceed expectations with built-in flexibility

                    Learn more about Commerce Cloud
                    Image of a stack of money representing SAP Sales Cloud

                    SAP Sales Cloud

                    Improve sales with better selling experiences.

                    Save time and guesswork to accelerate sales

                    Guide sales reps through quotes and contracts fast

                    Model and manage sales territories and incentives

                    Embrace the future of selling

                    Learn more about Sales Cloud
                    [SAP CPQ] will tell you about the benefits of increased efficiency, margins, deal size, order accuracy, and profit, but that’s just the tip of the iceberg. We’ve experienced numerous benefits, starting with the ability to sell extremely complex products across the globe.
                    Louis De Jaegher, Senior Business Process Manager, Atlas Copco
                    SAP Service Cloud has helped us achieve a services profitability improvement of 6% and a 60% increase in closed opportunities.
                    Jack Rijnenberg, Director, Online Services, Markem-Imaje
                    Image of a person wearing a headset representing SAP Service Cloud

                    SAP Service Cloud

                    Make service the heart of your customer experience.

                    Create a unified service experience

                    Develop an elite team of skilled experts

                    Deliver the next generation of self-service

                    Capture and understand customer feedback

                    Learn more about Service Cloud

                    What are analysts saying about customer experience solutions from SAP?

                    SAP is named a Leader in digital experience platforms

                    Find out how you can create simple, connected digital customer experiences, and why SAP is named a leader in?The? Forrester Wave?: Digital Experience Platforms, Q3 2019.?

                    See how customers are succeeding with SAP C/4HANA

                    • Automotive
                    • Consumer Products
                    • Fashion
                    • High Tech
                    • Industrial Machinery and Components
                    • Insurance
                    • Public Sector
                    • Retail
                    • Telecommunications
                    • Travel
                    • Utilities
                    • Automotive
                    • Consumer Products
                    • Fashion
                    • High Tech
                    • Industrial Machinery and Components
                    • Insurance
                    • Public Sector
                    • Retail
                    • Telecommunications
                    • Travel
                    • Utilities

                    Drive the future of mobility

                    Exceed customer expectations while capitalizing on future revenue opportunities beyond the showroom floor with SAP Customer Experience solutions for the automotive industry.

                    Consumer Products

                    Build brand preference using every route to market

                    Deliver a relevant and consistent message across multiple interaction points by orchestrating intelligent initiatives across all routes to market, including modern retail, independent stores, distributors, and direct-to-consumer.


                    Deliver great experiences to fashion customers

                    Customize the digital experience for consumers and wholesale buyers with personalized merchandising strategies that stand out from the crowd and provide seamless omnichannel customer journeys.

                    High Tech

                    Simplify and accelerate transformation and innovation

                    Transform your business into a subscription, solution, or outcome-based business that offers hardware, software, and services bundled into one package with SAP Customer Experience solutions for high tech.

                    Industrial Machinery and Components

                    Redefine the manufacturing customer experience

                    Take advantage of the opportunities being created by digital disruptors, emerging technologies, and widespread connectivity with SAP Customer Experience solutions for industrial machinery and components.


                    Engage the unengaged insurance customer

                    Leverage a product- and policy-centric infrastructure to engage customers with the consistent and personalized omnichannel experience they demand and expect by using SAP Customer Experience solutions for insurance.

                    Public Sector

                    Improve citizen experiences in the public sector

                    Respond efficiently and effectively to constituent needs – within tight budgets and under close scrutiny – with best practices supported by SAP Customer Experience solutions for public sector organizations.


                    Create engaging experiences across every channel

                    Build stronger relationships with customers by delivering individualized experiences your customers can trust with SAP Customer Experience solutions for retail.


                    Become a digital service provider and monetize services

                    Deliver a first-class omnichannel customer experience that’s hyperpersonalized and trusted with rich, seamless, and contextual experiences that will help your brand stay competitive.


                    Create a traveler journey that enhances the destination

                    Empower even the most discerning consumers to enjoy an exceptional experience across all touchpoints – from researching and booking destinations to traveling and following-up post-travel – with SAP Customer Experience solutions.


                    Win over the new prosumer with customer centricity

                    Leverage the digital core to provide a great customer experience with utilities-specific solutions by SAP, as meter-centric relationships give way to multifaceted prosumer relationships, and traditional CRM is not enough.

                    Grow your business by delivering exceptional customer experiences

                    Win in the experience economy with SAP C/4HANA

                    Listen, understand, and deliver on your customers' intentions and interactions across all channels to win and close the experience gap by using SAP C/4HANA to meet their expectations.

                    Position your consumer products company for growth

                    Learn how you can outmaneuver competitors by mastering the art of the crossover for greater speed, agility, and defense throughout your consumer products company.

                    CRM and CX Resource Center

                    Innovate, integrate, and extend your customer experience solutions

                    Discover the power of a business platform that allows you to personalize, extend, and create every app you’ll ever need.

                    SAP Cloud Platform

                    SAP C/4HANA and SAP Cloud Platform provide a vital combination of power, trust, and speed to deliver a seamlessly connected end-to-end experience.

                    • Simplify complex integrations for any size business by connecting on-premise and cloud applications, as well as cloud to cloud, with 150+ prebuilt connectors
                    • Connect and extend enterprise SAP C/4HANA cloud applications with SAP Cloud Platform Extension Factory or Kyma open-source project designed natively on Kubernetes
                    • Leverage prebuilt applications by SAP’s partner ecosystem to get started quickly

                    Questions? Get in touch!

                    Call Me Now Call Offline
                    SAP can call you to discuss any questions you have.
                    Chat Now Chat Offline
                    Get live help and chat with an SAP representative.
                    Contact Us
                    E-mail us with comments, questions or feedback.
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